esfren Beauty – our first expansion – is a multi-brand K-Beauty retail store launched in 2016. From “Wall of Masks” to “Fairy Washing Stand,” Besfren Beauty is full of beauty attractions. In early 2017, Besfren Life & Health has launched, providing creatively designed consumer goods. As you probably guessed, Besfren is originated from the most heartwarming relation – best friend. We hope to see you in our fairytale and become best friends.